Display advertising on Avito

We plan campaigns in the Avito ecosystem, define goals and audiences, select available formats, prepare creative assets and optimise placements using data.

AudiencesDisplay formatsCampaign analytics

When listingsneed more reach.

01

Additional reach is needed

Reach platform users before they choose a specific listing.

02

A new category is launching

Build visibility for a product or category in a relevant environment.

03

Demand needs support

Display communications complement the store, profile and listing promotion.

04

A seasonal task

Build a campaign around a period, offer or location.

05

Consistent creative is needed

The banner, message and destination should work together.

06

Reporting is unclear

Agree metrics and understand campaign changes after launch.

Reach serves a purpose.The whole journey matters.

Connect business goals, audiences, formats, creative and analytics.

01

Strategy

Define display advertising's role alongside other channels.

02

Audience

Define relevant segments and available platform options.

03

Formats

Choose available placements for the goal and audience journey.

04

Creative

Prepare concepts, messages and asset requirements.

05

Launch

Manage placements and check the complete advertising journey.

06

Optimisation

Review data, adjust settings and record findings.

Display advertisingbuilds broader reach.

Listing promotion improves individual listings' visibility. Display campaigns communicate with selected audiences across the platform.

  1. 01The challenge
  2. 02Audience
  3. 03Format
  4. 04Creative
  5. 05Publication
  6. 06Analytics

Audience, formatand message work together.

Define who should see the message and why, then select the available format and next action.

01

Segment

Who the advertising should be relevant to.

02

Context

When and alongside what content the message appears.

03

Creative

What users should understand in a brief interaction.

04

Next step

Where the advertisement leads and the expected action.

From campaign goalsto clear findings.

  1. 01

    The challenge

    Clarify the product, audience, period and role of display advertising.

  2. 02

    Media plan

    Review available tools, formats and destination journey.

  3. 03

    Creative assets

    Prepare materials and adapt messages to placements.

  4. 04

    Launch

    Manage launch and verify campaign setup.

  5. 05

    Optimisation

    Analyse available metrics, adjust settings and report findings.

A clear estimate before work begins.

Scope depends on location, audience, formats and campaign duration. Platform advertising spend is separate.

STARTING PRICEFrom 35 000 ₽ + platform advertising budget
Complete a short brief

We agree the final price and scope after reviewing your needs.

What to know before we start.

How does display advertising differ from listing promotion?+

It builds reach and brand awareness through advertising formats, beyond individual listing visibility.

Is platform advertising spend included?+

No. Placement spend is separate from campaign preparation, launch and management.

Which formats are available?+

Availability depends on the platform and task: banners, video and other display formats.

How is the audience defined?+

By product, region, interests, behaviour and available Avito segments, refined using campaign data.

How do you evaluate results?+

Reach, frequency, clicks, target actions and agreed performance metrics.

Need more reach on Avito?

Discuss your needs
SHORT BRIEFShort brief: Avito display advertising.

Complete what you already know. Goal, name and contact details are required.

The challenge
Contact details & materials

Up to 5 files. Formats and exact limits are provided by the server.