Structure, design and development in one team
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Yandex Direct
We set up and manage Yandex Direct campaigns, connecting demand, advertisements, landing pages and analytics to relevant enquiries. For Saint Petersburg and Russia.
Demand & keywordsCampaigns & advertisementsAnalytics & optimisation
Yandexcorporate website for businessSearch
ANALYTICSCost per enquiry data updating
WHEN WE HELP
When to use Yandex Direct.
Choose the tool for your goals and current project needs.
Traffic is needed now
Reach existing demand while organic rankings develop.
A new service launches
Quickly test messaging, demand and the quality of your landing page.
SEO is developing
Advertising brings relevant audiences while organic traffic grows.
Advertising is expensive
Campaigns, queries or pages consume spend before generating an enquiry.
More enquiries are needed
Expand working campaigns across products, queries and audiences.
Multiple products and regions
Separate campaigns, budgets and messages for each area.
WHAT WE DO
Advertising built as a manageable system.
Each component attracts the right audience, guides them onward and provides decision data.
Demand analysis
Understand audience searches before choosing campaign structure.
Keywords
Group search queries by intent, product and priority.
Campaign structure
Separate areas for clear management and analysis.
Listings
Connect query, offer and landing page content.
Negative keywords
Exclude irrelevant impressions and improve traffic quality.
Bidding strategies
Choose management settings for goals, data volume and economics.
Goals
Define important website actions before evaluating campaigns.
Analytics
Review the journey from query and advertisement to enquiry.
Bids & budget
Allocate spend across campaigns and groups using data.
Landing pages
Identify and fix points where users leave after clicking.
ONGOING WORK
Launch is the beginning.
Real impression data reveals which queries and messages work and where landing pages lose users. This drives optimisation.
- 01Demand
- 02Campaigns
- 03Listings
- 04Page
- 05Analytics
- 06Optimisation
AFTER THE CLICK
Advertising continues on the website.
Align query, advertisement and landing page. Check that users see the offer, understand it and can submit an enquiry.
- 01Query
- 02Advertisement
- 03Page
- 04Goal
- 05Data
PROCESS
Five clear work stages.
Keep marketing transparent with clear stages and next steps.
- 01
Understand the task
Clarify product, audience, geography, demand and qualified enquiry criteria.
- 02
Build the structure
Group keywords and plan campaigns by business area.
- 03
Set up advertising & analytics
Prepare advertisements, goals, tracking and action measurement.
- 04
Launch campaigns
Check impressions, clicks, restrictions and data collection.
- 05
Analyse & optimise
Refine traffic, test hypotheses and reallocate spend.
PRICING
A clear estimate before work begins.
Management scope depends on products, regions, campaign structure and analytics. Advertising spend is separate.
STARTING PRICEFrom 40 000 ₽/month + advertising budget
Complete a short brief We agree the final price and scope after reviewing your needs.
QUESTIONS & ANSWERS
What to know before we start.
What does management include?+
Campaign audit or setup, keywords, advertisements, analytics, bid optimisation and regular improvements.
Is advertising spend included?+
No. Impression and click costs are paid separately in the advertising account.
Can you use an existing advertising account?+
Yes. We review structure, data and settings, retain useful information and agree changes.
Which analytics tools do you use?+
Yandex Metrica, goals, UTM tags and available CRM or attribution data.
Can we start with a limited budget?+
Yes, if it allows enough data collection. We agree priorities and a realistic test period.
How do you measure advertising results?+
Enquiries, acquisition cost, traffic quality, conversions and attributable business metrics.
Shall we discuss your project?
Contact usSHORT BRIEFShort brief: Yandex Direct.
Complete what you already know. Goal, name and contact details are required.