Management on Cian

We organise property management on Cian: prepare properties, publish listings, keep information current, manage promotion and improve performance.

Properties & listingsPublication & updatesPromotion & analytics

When listings needongoing monitoring.

01

A growing property portfolio

Listings, prices and statuses need a shared process.

02

Data becomes outdated

Offers change faster than platform information is updated.

03

Inconsistent listings

Copy, visuals and mandatory information lack a common structure.

04

Unplanned promotion

Platform tools lack clear priorities and monitoring.

05

Statistics do not lead to action

Views and enquiries are visible, but next steps are unclear.

06

Limited team capacity

Regular listing management competes with other tasks.

Publish with purpose.Manage your presence.

Connect properties, content, publication and analytics in one workflow.

01

Property preparation

Check data, materials and publication readiness.

02

Listings & copy

Create clear, consistent descriptions and characteristics.

03

Publication

Publish properties and verify listings on the platform.

04

Keeping data current

Update prices, statuses, parameters and offers through an agreed process.

05

Digital marketing

Choose Cian tools for priority properties and current goals.

06

Analytics

Review views and enquiries, identify weak points and improve listings.

A listing should keepworking after publication.

Results depend on data quality, freshness, visibility and the team's response to statistics.

  1. 01Structure
  2. 02Content
  3. 03Publication
  4. 04Digital marketing
  5. 05Keeping data current
  6. 06Analytics

A large catalogue —a manageable system.

For dozens or hundreds of properties, a clear update cycle matters. Agree statuses, priorities and data requirements to keep listings organised.

01

Shared template

Mandatory information and presentation order for every property.

02

Statuses

Preparing, published, updating or temporarily withdrawn.

03

Priorities

Properties needing promotion or attention now.

04

Change history

A record of what was updated and when.

From propertiesto a working channel.

  1. 01

    Audit

    Review the account, portfolio, materials and workflows.

  2. 02

    Structure

    Define listing templates, statuses and update rules.

  3. 03

    Preparation

    Organise copy, data and visuals.

  4. 04

    Publication & promotion

    Publish properties and enable agreed tools.

  5. 05

    Management

    Keep listings current, monitor statistics and improve performance.

A clear estimate before work begins.

Scope depends on property types and count, regions, updates and tasks. Paid platform tools are separate.

STARTING PRICEFrom 30 000 ₽/month
Complete a short brief

We agree the final price and scope after reviewing your needs.

Pay for targetenquiries.

Cian may offer payment per target enquiry, such as calls, messages or requests. Costs depend on region, property, tariff and placement terms. We confirm the model after reviewing the account.

What to know before we start.

Which properties do you work with?+

Residential and commercial properties, new developments and other formats after reviewing requirements.

Can you use an existing account?+

Yes. We audit current listings and retain useful data and materials.

Are listing updates included?+

Yes, within the agreed scope and process for supplying current data.

How do you manage many properties?+

Templates, shared rules, statuses and priorities keep the portfolio current.

Which metrics do you monitor?+

Views, enquiries, listing trends, available promotion data and incoming contact quality.

How are calls and enquiries billed on Cian?+

If available for the account, target calls, messages or requests are charged under the chosen placement terms.

What affects enquiry costs?+

Region, property type and parameters, tariff and account terms. We confirm the model after review.

Need a structured approach to Cian listings?

Discuss your needs
SHORT BRIEFShort brief: Cian listing management.

Complete what you already know. Goal, name and contact details are required.

The challenge
Contact details & materials

Up to 5 files. Formats and exact limits are provided by the server.