A new project launches
A development or property needs dedicated communication.
Display advertising on Cian
Plan display campaigns for Cian's property audience: define the task, confirm formats, prepare creative and analyse results.
Property audienceDisplay placementsAnalytics
CianMediaPlanCreativeAnalytics
ADVERTISINGA project in the context
of choosing a property
of choosing a property
A clear message with substantiated claims.
View the offer →Reach→Clicks→Enquiries
ANALYTICSJourney readycontact → action → findings
WHEN WE HELP
Be visiblewhen decisions are made.
Build awareness
A standard listing cannot convey all the positioning and benefits.
A priority offer
Support selected properties, periods or product goals.
Reach a property audience
Communicate in a relevant decision context.
Consistent presentation
Message, visuals and destination should connect.
Data for the next step
Understand audience response and improve the campaign.
WHAT WE HANDLE
Advertising in the contextof property decisions.
Build campaigns around project goals and available platform options.
Campaign goal
Define the desired change: visibility, interest or offer visits.
Audience
Match the target segment with available Cian tools.
Media plan
Agree timing, audience contact and available placements.
Creative
Prepare clear messaging and visual identity with realistic claims.
Launch
Manage placements and verify campaign elements.
Analytics
Review available metrics and define improvements.
CONNECTED SYSTEM
Give the bannera relevant context.
Cian users already explore the property market. Display communication should fit their journey and lead clearly to the next step.
- 01Project
- 02Audience
- 03Message
- 04Publication
- 05Interaction
- 06Analytics
REAL ESTATE
Property hasits own media context.
Users compare districts, formats, prices and terms over time. Advertising should reflect their decision stage and the actual offer.
Developers
Communication around a project, phase or specific offer.
Agencies
Support for a service area, portfolio or specialisation.
Commercial property
Dedicated messaging and conversion journey.
Residential developments
Consistent project presentation in a relevant environment.
OUR PROCESS
From the media goalto the next iteration.
- 01
Discovery
Review the project, audience, offer and competition.
- 02
Planning
Check Cian options and build the media plan.
- 03
Creative
Prepare messaging and assets for confirmed formats.
- 04
Publication
Manage launch and verify setup.
- 05
Analysis
Review data and define changes for the next period.
PRICING
A clear estimate before work begins.
Scope depends on project, locations, audience, formats and period. Platform spend is separate.
STARTING PRICEFrom 35 000 ₽ + platform advertising budget
Complete a short brief We agree the final price and scope after reviewing your needs.
QUESTIONS & ANSWERS
What to know before we start.
Which properties suit display advertising?+
Residential developments, commercial premises, country projects and offers needing additional reach.
Is platform spend separate?+
Yes. Placement spend is separate from campaign preparation, launch and management.
Which formats can be used?+
Available banner and other display formats chosen for goals, materials and Cian capabilities.
How is the audience selected?+
By property type, location, decision stage and available user segments.
Which metrics can be tracked?+
Reach, frequency, impressions, clicks and available target actions agreed before launch.
Want to introduce your project to Cian's audience?
Discuss your needsSHORT BRIEFShort brief: Cian display advertising.
Complete what you already know. Goal, name and contact details are required.