Managed reach
Expand beyond one account while retaining campaign control.
Programmatic-advertising
Automated advertising buying across platforms, relevant audiences and data-driven optimisation, from strategy and creative to clear reporting.
Audiences & segmentsDisplay · Video · CTV · DOOHData & optimisation
01 / AUDIENCESSegments
02 / BUYINGProgrammaticcampaign active
03 / CHANNELSDISPLAYVIDEOCTVDOOH
04 / ANALYTICSCampaign signals
WHEN WE HELP
When programmatic fits your needs.
Choose the tool for your goals and current project needs.
Precise segments
Reach specific audience groups.
A new product launches
Build awareness and test audience and message responses.
Many channels
Connect placements through strategy, data and reporting.
Multiple formats
Combine banners, video, CTV, DOOH and other touchpoints.
CRM data is available
Use first-party segments for more relevant communications.
WHAT WE DO
Connect media buying with business goals.
Each component attracts the right audience, guides them onward and provides decision data.
Strategy
Define the task, KPIs, audience and role in the media mix.
Audiences
Build segments using interests, behaviour and available data.
Channels
Choose environments matching the audience and task.
Formats
Combine appropriate display, video, CTV, DOOH and other formats.
Creative assets
Prepare platform-specific assets and test messages.
Automated buying
Manage impressions and frequency through buying technology.
Analytics
Connect web data, target actions and available CRM signals.
Optimisation
Adjust activity using results and identify growth opportunities.
ONGOING WORK
Connected advertising across platforms.
Programmatic connects audiences, formats, buying and data in one process, revealing where and how each message performs.
- 01Strategy
- 02Audiences
- 03Channels
- 04Launch
- 05Analytics
- 06Optimisation
CHANNELS & FORMATS
One audience — multiple touchpoints.
Choose formats for the task, context and content consumption habits.
Display
Banners for reach, traffic and sequential communication.
Video
Video where the message benefits from motion and storytelling.
CTV
Connected television and large-screen placements.
DOOH
Digital outdoor formats within an omnichannel journey.
DATA & ANALYTICS
Connect impressions with actions.
Set up web analytics and, when needed, CRM or call tracking to go beyond media metrics.
WEBCRMCALLREPORT
CREATIVE
Validate messages.
Prepare assets and test hypotheses so audience, context and creative work together.
PROCESS
Five clear work stages.
Keep marketing transparent with clear stages and next steps.
- 01
Strategy
Define goals, audience, KPIs, channels and formats.
- 02
Creative assets
Prepare assets and plan message tests.
- 03
Data & analytics
Set up web analytics, CRM and call tracking as needed.
- 04
Launch & management
Launch campaigns and optimise buying using results.
- 05
Analysis
Review data, report clearly and define growth opportunities.
PRICING
A clear estimate before work begins.
Scope depends on locations, segments, formats, duration and analytics. Media spend is separate.
STARTING PRICEFrom 40 000 ₽ + media budget
Complete a short brief We agree the final price and scope after reviewing your needs.
QUESTIONS & ANSWERS
What to know before we start.
What is programmatic advertising?+
Automated display buying with audience, placement, frequency and analytics settings.
What does setup and management include?+
Media planning, segment and campaign setup, placement monitoring, optimisation and reporting.
Is media spend separate?+
Yes. Impression costs are separate from setup and management.
How is the audience defined?+
Use product information, geography, interests, behaviour and available platform segments, then refine with results.
Which formats can be used?+
Banners, video and other available display formats, according to goals, platforms and creative assets.
How do you measure effectiveness?+
Reach, frequency, traffic quality, target actions and additional agreed metrics.
Shall we discuss your project?
Contact usSHORT BRIEFShort brief: Programmatic advertising.
Complete what you already know. Goal, name and contact details are required.