SEO for Saint Petersburg businesses: where to start
An SEO starting plan for Saint Petersburg businesses: search intent, service pages, technical health and measuring enquiries.
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#Strategy
Articles from IQ Digital Agency about Strategy: advice, examples and relevant services.
16 articles
Landing page or corporate website: which does your business need?
Landing page or multi-page corporate website? Compare goals, SEO, advertising, content and future growth before choosing a format.
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How to choose a website development partner: 10 questions to ask
Ten practical questions for choosing a web agency: scope, timeline, CMS, access, SEO, ownership and post-launch support.
Read articleWebsite brief: what to include before development begins
How to write a useful website brief: goals, pages, functionality, content, integrations, timelines and acceptance criteria.
Read articleB2B product catalogue website: from specifications to enquiries
How a manufacturer can structure product specifications, filters, documents and enquiry forms on a B2B catalogue website.
Read articleSEO or Yandex Direct: which brings the right customers?
Compare SEO and Yandex Direct by time to results, cost, measurement and lead quality. Understand when a combined strategy works.
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Avito for business: managing listings and measuring enquiries
Practical Avito listing management: offer structure, photography, replies, updates and enquiry reporting for businesses.
Read articleBuilding an online store: where to start and what to budget
Plan an online store around catalogue data, checkout, shipping, stock systems, analytics and future operations.
Read articleKeyword mapping for service websites: avoid page duplication
How to group search queries by intent, map them to service pages and avoid competing URLs on a business website.
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Programmatic advertising: when automated media buying makes sense
When programmatic media buying fits the marketing plan: reach, audiences, formats, frequency, creative and measurement.
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WordPress or 1C-Bitrix: choosing a CMS for a business website
Compare WordPress and 1C-Bitrix by business workflows, integrations, editing experience, security and ownership costs.
Read articleCian property listing management: details that affect enquiries
How property teams can manage Cian listings: accurate attributes, photos, availability, enquiry handling and performance reviews.
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Website maintenance: what a support agreement should cover
What to include in a website maintenance plan: updates, backups, monitoring, security, forms and change requests.
Read articleDomain, hosting and business email: a practical ownership checklist
Domain and hosting ownership, business email, SSL, backups, DNS and access controls explained for growing companies.
Read articleWebsite localization: why translation alone is not enough
Website localization beyond translation: language, navigation, regional SEO, forms, data formats and operational support.
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