Before launching Yandex Direct: get the website ready
Prepare landing pages for Yandex Direct: forms, speed, goals, tracking, offer clarity and lead handling.
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#Analytics
Articles from IQ Digital Agency about Analytics: advice, examples and relevant services.
9 articles
Why your website gets traffic but no enquiries: 9 checks
Traffic without enquiries? Check your offer, landing pages, forms, mobile usability, loading speed and conversion tracking.
Read articleUTM tracking: how to identify where website leads come from
Understand UTM tags, consistent campaign naming, common tracking mistakes and how to connect advertising visits to enquiries.
Read articleYandex Direct gets clicks but no leads: where the budget goes
A practical Yandex Direct audit checklist: goals, search terms, ad networks, landing pages, lead quality and budget allocation.
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Yandex Metrica: which conversion goals should you track?
Set up meaningful Yandex Metrica goals for forms, calls, messengers and CRM leads, and avoid confusing clicks with actual enquiries.
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Connecting a website to a CRM: how to avoid lost leads
Website-to-CRM integration explained: reliable form delivery, UTM attribution, deduplication, lead statuses and error monitoring.
Read articleCost per lead: how to calculate CPL without losing sight of quality
Calculate cost per lead, separate intent actions from confirmed enquiries and compare campaigns using lead quality and CRM outcomes.
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Keyword mapping for service websites: avoid page duplication
How to group search queries by intent, map them to service pages and avoid competing URLs on a business website.
Read articleProgrammatic advertising: when automated media buying makes sense
When programmatic media buying fits the marketing plan: reach, audiences, formats, frequency, creative and measurement.
Read articleWhen does a business need a corporate web portal?
Corporate portals explained: client accounts, employee roles, document workflows, integrations and phased delivery.
Read articleYandex ad network: how to judge placements and traffic quality
Evaluate Yandex advertising network traffic using conversion goals, lead cost, placement reports and landing-page performance.
Read articleDisplay advertising: measuring reach, frequency and results
How to evaluate display and programmatic campaigns using reach, frequency, viewability, demand signals and attribution.
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Avito listings: better photos, titles and descriptions
Improve Avito listing quality using genuine imagery, clear titles, useful descriptions, response times and performance data.
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New-build property listings on Cian: managing inventory and leads
Manage developer listings on Cian with consistent apartment data, photos, prices, availability and meaningful lead reporting.
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